What Is Digital Marketing and How It Can Help Grow Your Business

What Is Digital Marketing?

Digital marketing is an umbrella term for the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital medium.

How Digital Marketing Can Help Grow Your Business

Digital marketing can drive traffic to your business and convince new visitors to become paying customers, and often at a fraction of the cost of a billboard!

Let’s take the billboard example.

When you put a billboard up, you don’t know how many people even look at it in the first place, and there’s no way of reliably tracking how many new customers you’ve acquired as a direct result of the billboard.

With Digital Marketing Companies , you’ll never have those issues again. A properly structured digital marketing campaign allows you to track individual users throughout your sales funnel, from initial contact to conversion.

Digital marketing is more of a science than anything else, and that’s excellent news for your bottom line.

So how exactly can digital marketing help your business?

On this page, we’ll explore ways that you can grow your visitors and increase conversions with proven digital marketing tactics like SEO, PPC advertising, social media, emails, and many more.

Search Engine Optimization

Without SEO, businesses may find it difficult to rank on search engines like Google for the keywords that they associate with their products or services.

Studies have found that being at the top of the first page of search results can earn you more than 50% of traffic. However, that percentage drops all the way to a mere 4% for the fifth spot. So if you’re not showing up on the first page for a specific keyword or phrase, you can forget about getting visitors that way!

Below points help you rank high on SERPs:

• Analyze your competitors 
• Identify the key phrases and words you want to rank for 
• Optimize your website titles and meta tags 
• Optimize your on-page content 
• Submit your site to search engines 

SEO Services Providers helps you to increase your online visibility and put your brand in front of the right audience, on the right channel. SEO allows for a potentially incredible return on a relatively small initial investment, when executed properly.

Pay Per Click Advertising

PPC - A method of driving traffic to your website by paying a publisher every time your ad is clicked. PPC, or Pay Per Click Advertising, is another way to bring new visitors to your website. PPC ads are displayed along with search results, and entice users to click on them to find what they are looking for.

Below are the type ads we can run:

• Text ads 
• Responsive ads 
• Video ads 
• Display ads 
• Remarketing ads 
• Product Listing ads 
• App promotion ads. 
• Call only ads. 

PPC ads can drive a great deal of traffic, and may sometimes have a very high conversion rate if they are targeted toward specific search phrases.

Social Media Marketing

Increasing Your Fan base with Social Media channels, like

• Facebook 
• Twitter
• Pinterest
• Instagram
• G+ 

are great methods for growing your business with digital marketing. Companies can set up official brand pages or accounts on social media sites, and post updates to fans however often they choose.

If someone follows you on Twitter because they like what you have to say, they might eventually make a purchase from your website. Or, if someone joins your Facebook Page because a friend recommended it, they may already trust you enough to subscribe to your service when the time is right. To put it simply, social media growth = business growth.

Email Marketing

Email marketing is one method of growing your digital business that seems like it will last forever. Although gaining a dedicated following can take a long time, brands with large email lists know that there is great value in this method.

By sending out periodic emails about

• New products 
• Specials or sales 
• Interesting additions to your website 

you can drive shoppers back for repeat purchases.

Emails can also easily be forwarded to others, so subscribers to your list might send one of your marketing messages to a friend or family member if they spot something of interest to them. That can lead to more subscriptions, more clicks, and more sales.

Content Marketing

A solid content marketing strategy can help you grow your business online in leaps and bounds. Believe it or not, customers love original content, and some studies have shown that brands that offer original content are more trustworthy than brands that don’t.

Content marketing can also come in the form of downloadable, long-form content, like

• whitepapers 
• guides 
• ebooks

Though this kind of content can take a long time for a brand to produce, and requires more research and resources than a simple blog post, it can be very rewarding.

When executed correctly, content marketing will keep your customers interested in your brand. They will be willing to come back and visit your site regularly for new things to read and digest.

Link Building

Links are another way that potential customers may find your business. If someone is visiting a website that they trust, and they see a link to your site, they are far more likely to trust you than they might if they had stumbled upon you in some other manner.

But getting links on other websites isn’t all about trust: it’s also about your ranking. Links to your site help indicate how well you should rank in searches for specific keywords or phrases.

So, in order to get these good links and improve your ranking, you will need to undergo a process called link building. This refers to the process of building links to your site from other sites through manual actions, Like,

• Article Marketing or Guest Posting
• Web Directory Links 
• Forum and Blogposts Comments 
• Web 2.0 Submission
• Press Release Submission etc.,

If you can build up a lot of high-quality links to your business online, this will indicate to both search engines and shoppers that they can trust you. This will not only improve your ranking, but also increase the amount of traffic that comes to your site.

Go Mobile for Even More Sales

To grow your business online, you may find it necessary to create a mobile-optimized website, or even a completely mobile version of your site.

Creating a mobile version of your website, or using responsive design to ensure that your existing content appears properly on all devices, can potentially increase your conversion rate dramatically. If a shopper visits your site on their phone and finds it easy to navigate, they are far more likely to buy from you than from a business who does not have a mobile-friendly store.