In-market audience extension to Search campaign for better PPC:

Google serves varied initiatives to brighten and provide effective edge to your SEO strategies. One such major step is: in-market audience. Google helps marketers to reach out to such audience who search for similar services or products on Google display network or YouTube that you provide. And in-market audience has been on its job since 2013.

In-market audience implementation optimizes the SEO to target potential consumers and thus scale up the site traffic and simultaneously reduce the Pay-Per-Click costs. Earlier, In-market audience service was available only for Display network and YouTube campaign. But now Google has planned to extend this service to search campaign keeping AdWords as the medium.

Now onwards, you can find dozens of in-market audience categories in AdWords starting form Auto and vehicles to tickets, and beauty products to real estate. It means if you are a beauty product dealer, you can increase your audience reach to the users who have already searched for any of the beauty products and beauty services or ready to buy your products.

Along with this extension, Google announces store sales measurement in AdWords which allow the marketers to calculate in-store revenue and store visits generated from the online- ads.

It’s good news for PPC Service Providers to revise their ad campaign strategy with Google’s in-market audience search extension. PPC Companies must target this in-market audience factor by setting an ad campaign with effectual content to reach various customer bases for traffic optimization and lower PPC for business profitability.